Understand how consumers behave, not just what they say

We design and deploy multi-agent AI systems to help teams run end-to-end consumer research and simulations that are faster, deeper, and grounded in real consumer behavior.

Get Started

Learn How ↓

Learn How ↓

Understand how consumers behave, not just what they say

We design and deploy multi-agent AI systems to help teams run end-to-end consumer research and simulations that are faster, deeper, and grounded in real consumer behavior.

Get Started

Learn How ↓

a large white dome with a clock on top

Built on academic research

on behaviour, AI, and psychology

The Shift

Innovation pipelines are accelerating, budgets are not. Traditional research goes deep, but every project resets: new fieldwork, insights in decks, follow-ups that delay. The need is compounding consumer memory: built-in behavioral interpretation, queryable evidence, and simulations for what's next. 

Innovation pipelines are accelerating, budgets are not. Traditional research goes deep, but every project resets: new fieldwork, insights in decks, follow-ups that delay. The need is compounding consumer memory: built-in behavioral interpretation, queryable evidence, and simulations for what's next. 

Use Cases

Built around decisions marketing teams make every week

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Inspiration

What new spaces can our brand occupy? Kill weak concepts early; take stronger territories into the next validation step

Inspiration

What new spaces can our brand occupy? Kill weak concepts early; take stronger territories into the next validation step

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Ideation

Which ideas meet a unmet consumer need? Identify the highest-impact lever before manufacturing or trade changes

Ideation

Which ideas meet a unmet consumer need? Identify the highest-impact lever before manufacturing or trade changes

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Implementation

Which message or creative route will land? See what consumers believe, reject, or misunderstand across messaging concepts

Implementation

Which message or creative route will land? See what consumers believe, reject, or misunderstand across messaging concepts

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Iteration

What optimizations will perform best in region/channel? Build personalized SKUs and assets based on segments

Iteration

What optimizations will perform best in region/channel? Build personalized SKUs and assets based on segments

How it Works

From the right consumers to reusable decision assets

Every agent is architected specifically for your brand's research outcomes. No one-size fits all templates.

INPUT

SOURCING

OUTPUT

Demographic

Segmentation

Freshness

AI

Sources, classifies,
and verifies

Right consumer

Verified identity

Cohort matched

Find the right consumers globally

Source within our proprietary network of 30M+ individuals, or your own user base across geographies, demographics and niche audiences. We identify and verify every single consumer via our AI agents.

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AI Interviewer

Online · Always available

Handle immersion study for our perfume for repeat cohort.

Run in-depth behavioural conversations

Trained on your brand voice, our AI interviewer conducts in-depth voice and video conversations grounded in behavioural frameworks. It reaches consumers in their language and tests concepts with live stimuli and emotional intelligence, so you understand what they feel, not just what they say.

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0

0

Hesitation Signals

0

0

Contradictions

0

0

Expert Lens

Recent Study

Sensory

Cultural

Economic

Shopper

Behavioral

Capture consumer behaviour across 60+ frameworks

Researched data is analyzed through five expert lenses and indexed into decision-ready evidence: summaries, segments, clips, behavior signals, contradictions, and a living repository your team can query anytime.

Simulation Log

Running

  • 01

    Twins calibrated from interview verbatims

    Done

  • 02

    New claim variant label scenario

    Active

  • 03

    Technical claim sensitivity test

    Queued

  • 04

    Cohort creation for niche segment

    Queued

Build consumer simulations grounded in human truth

Calibrate consumer behaviour simulations from your interviews, then test the next question on the same cohort: new claims, price points, pack variants, or competitive framing, without starting from scratch.

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How it Works

From the right consumers to reusable decision assets

Every agent is architected specifically for your brand's research outcomes. No one-size fits all templates.

INPUT

SOURCING

OUTPUT

Demographic

Segmentation

Freshness

AI

Reads,

classifies,
and acts

Right consumer

Verified identity

Cohort matched

Find the right consumers globally

Source within our proprietary network of 30M+ individuals, or your own user base across geographies, demographics and niche audiences. We identify and verify every single consumer via our AI agents.

Pattern background

AI Interviewer

Online · Always available

Handle immersion study for our perfume for repeat cohort.

Run in-depth behavioural conversations

Trained on your brand voice, our AI interviewer conducts in-depth voice and video conversations grounded in behavioural frameworks. It reaches consumers in their language and tests concepts with live stimuli and emotional intelligence, so you understand what they feel, not just what they say.

Pattern background

0

0

Hesitation Signals

0

0

Contradictions

0

0

Expert Lens

Recent Study

Sensory

Cultural

Economic

Shopper

Behavioral

Capture consumer behaviour across 60+ frameworks

Researched data is analyzed through five expert lenses and indexed into decision-ready evidence: summaries, segments, clips, behavior signals, contradictions, and a living repository your team can query anytime.

Simulation Log

Running

  • 01

    Twins calibrated from interview verbatims

    Done

  • 02

    New claim variant label scenario

    Active

  • 03

    Technical claim sensitivity test

    Queued

  • 04

    Cohort creation for niche segment

    Queued

Build consumer simulations grounded in human truth

Calibrate consumer behaviour simulations from your interviews, then test the next question on the same cohort: new claims, price points, pack variants, or competitive framing, without starting from scratch.

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Results

What actually changes when research compounds

What actually changes when research compounds

Teams move from brief to depth in days, not months. Follow-ons run on simulations, not new fieldwork. Consumer evidence stays queryable across projects.

Teams move from brief to depth in days, not months. Follow-ons run on simulations, not new fieldwork. Consumer evidence stays queryable across projects.

$0M*

$0M*

Pipeline value derisked per decision

Pipeline value derisked per decision

0%

0%

Faster turnaround to decision-ready insight

Faster turnaround to decision-ready insight

0+

0+

Hours reclaimed per research project

Hours reclaimed per research project

TASK

TASK

Research brief

Research brief

Consumer interviews

Framework mapping

Framework mapping

Behavioural insights

Behavioural insights

Consumer simulations

Consumer simulations

BEFORE

BEFORE

3-4 days

3-4 days

4-6 weeks

1-2 weeks

2-3 weeks

8-12 weeks

0weeks

0weeks

0weeks

0weeks

Manual cycle/project

Manual cycle/project

Manual cycle/project

AFTER

AFTER

Same day

Same day

24 hours

24 hours

Automated

Automated

Automated

Automated

Instant

Instant

<0h

<0h

<0h

<0h

To decision-ready output

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Why Choose Us

KikiLabs is the research infrastructure for consumer behaviour

We don't sell generic templates. Every research is built specifically for what your brand needs.

Behavioral parameter extraction

Structured signals per respondent: hesitation, contradiction, valence, trade-offs, and occasion context.

Five expert lens interpretation

Parallel inference through behavioral, cultural, sensory, and shopper models on every research.

Framework mapping engine

NeedScope, JTBD, occasion mapping, benefit laddering, category entry points. Select the lens, get structure.

Interview-grounded digital twins

Twins calibrated from human truth, verbatims, and behavior parameters, held-out tested before scenario runs.

Scenario simulation runtime

Test claims, price, pack, and positioning variants. Predicted response distributions with confidence intervals.

Security and compliance

ISO, SOC 2, GDPR, and HIPAA-aligned security posture. Encrypted data, and client-isolated research environments.

Frequently Asked Questions

Everything you need
to know about KikiLabs

Everything you need
to know about KikiLabs

What is KikiLabs, and who is it for?

How is KikiLabs different from traditional research?

Can we create simulations based on existing research data?

What are interview-grounded simulations, and are they synthetic?

How do we get started?

Ready to de-risk your next consumer decision?

We design and deploy multi-agent AI systems to help teams run end-to-end consumer research and simulations that are faster, deeper, and grounded in real consumer behavior.

Get Started

How it Works →

Ready to de-risk your next consumer decision?

We design and deploy multi-agent AI systems to help teams run end-to-end consumer research and simulations that are faster, deeper, and grounded in real consumer behavior.

Get Started

How it Works →

Ready to de-risk your next consumer decision?

We design and deploy multi-agent AI systems to help teams run end-to-end consumer research and simulations that are faster, deeper, and grounded in real consumer behavior.

Get Started

How it Works →